Introducing small production runs to help today’s startups
The e-commerce industry is booming. According to a 2016 survey, eight in 10 Americans shop online. As a result, clothing manufacturers in the fashion, sportswear, health and fitness industries are witnessing higher click through rates on their sites as consumers scour the Internet in search of the right product, at the right price.
In response to this growing trend, Seamless Knitting Solutions (SKS) in Charlotte, N.C., has started offering small-batch production runs to help startups and small online businesses across the globe gain a better footing in the e-commerce marketplace, generate additional revenue and find success.
SKS’ small production run process has several advantages: it’s conducted 100 percent in the USA, boasts quick turnaround times that rival clothing manufacturers in China and is structured to help clients produce a quality product – regardless of color or quantity – at an affordable rate. Here’s how:
The numbers don’t matter
When it comes to quantities at SKS, numbers are irrelevant. We have more than 30 years of experience helping clients develop a variety of textiles, ranging from a single prototype to a 1,000-unit production order.
The addition of our small production run service will facilitate this process even further. Now, clients will be able to place minimum orders of 25 to 1,000 pieces, giving them the flexibility they need to serve their customer base without having to manage (and purchase!) the large inventory other manufacturers require as a minimum, just to get their business off the ground.
Our approach flips the odds of success in our client’s favor, putting more money in their pocket, while taking the stress out of having to make the sale.
Color knows no bounds
The apparel industry is evolving. While the timeless practice of cutting and sewing is still in use, it has its limitations – color and fabric minimums must be purchased in advance of production, leaving clients locked in to particular color schemes and patterns that may not sell. Who wants to be sitting on inventory that’s not moving? No one.
That’s what makes our seamless production model so attractive. We knit with yarn – a material that can be purchased in small amounts – and then dye the apparel last. As a result, our clients enjoy lower costs and can choose their color palette based on their sales. If a particular color isn’t selling, no problem. We can instantly drop the color and immediately begin working with another because we dye individual garments, not fabric. Welcome to seamless knitting at its best.
Growth is encouraged
Let’s set the record straight: we are in business to help others succeed. This means we embark on business journeys with our clients – from the initial consultation meeting to discuss the envisioned prototype, to the day our client’s product becomes a household name.
We have experience with suggesting textiles, yarns and fabrics and driving our client’s business from producing hundreds of units to manufacturing thousands (even if that means we need to help them scale their production at some point in the future).
Regardless of our involvement, or where we enter the process, we are a valued resource, available to help businesses navigate the ever-evolving apparel industry and come out on top.
Want to learn how to get started? Reach out to us at 704.305.9752 for a free consultation. We look forward to meeting you and working with you in 2018.